Don’t sell anything you wouldn’t play yourself.

He opened a 500 square foot shop in Newburgh, Indiana with that single idea. No business plan. No investors. Just a belief that if you treat every customer like a fellow musician — because that’s what they are — you’ll never have to convince anyone to buy.

Forty-nine years later, we’re still here. Still family-owned. Still in Evansville. And we still operate by that one rule: if we wouldn’t play it, we don’t sell it.